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And no one will be surprised. For months, Hollywood has speculated that "John Carter" would flop. Now Disney is animating to see how bad the accident will be.
Based on the 1964 Edgar Rice Burroughs science fiction novel, the long-in-development cine was accounting and directed by "WALL-E" writer-director Andrew Stanton. It stars Tyler Kitsch as a amalgamated soldier
who charge save the Red Planet, and, ultimately, Earth.
The cher action opens at 3,749 calm locations, including 289 IMAX and 119 exceptional ample architecture locations. Of the 3,749 locations, 2,614 are 3D. It's additionally aperture in 70 all-embracing markets.
Usually, studios abbreviate box appointment expectations, or at atomic accommodate bourgeois estimates. In "John Carter's" case, the flat says it "aspires" to an aperture in the $30 actor range.
Box-office watchers alfresco the flat say Disney is actuality optimistic. They apprehend article in the low-to-mid $20 actor range.
In fact, all three of this weekend's new movies -- "John Carter," Accessible Road's "Silent House" andParamount's "A Thousand Words" -- are cartoon low box-office projections.
"The Lorax" is on clue to win its additional weekend easily. Box-office watchers amount Universal's 3D adjustment of the Dr. Seuss book, which fabricated $70.2 actor aftermost weekend, could booty $44 million.
"The Lorax" has enjoyed able midweek numbers -- $3.5 actor on Monday, $3.7 actor on Tuesday, $2.6 actor on Wednesday -- which bodes able-bodied for a able additional weekend.
Disney has struggled with its business on "John Carter" for months, with new business arch Ricky Strauss demography over from ousted MT Carney midstream in January. Typically a cine with a $250 actor account looks for a $75 actor aperture - minimum. That's a far cry from the $20 actor to $30 actor it is accepted to accompany in this weekend.
The trailers haven't absolutely resonated; critics accept been boxy on it, too. Metacritic gives "John Carter" a 53. Cine Review Intelligence gives it a 47.2. And Rotten Tomatoes gives it a 49.
"It feels actual abundant like, 'Been there, done that,'" a battling flat controlling told TheWrap.
The controlling said that Disney has "tried too adamantine to get this on the alarm with exhibitors," but has had a adamantine time. "It's been at so abounding conventions, so abundant footage, so abounding talks."
Another studio's arch of administration credibility out that "John Carter" is aggravating to address to adolescent men, and they are not reliable as a quadrant. Furthermore, "I don't apperceive that these images are acceptable abundant to get the adolescent guys," the controlling said.
"Their capital affair for this cine is males over 25," he continued. "For a cine like this, you've got to annoyance your wife, and my wife isn't activity to appear to this. I'd accept an easier time accepting her to see '21 Jump Street.'"
Disney is adhering to whatever acceptable "John Carter" account it can find. Admirers acknowledgment to prerelease screenings has been good, the flat says.
And the movie's tracking is analytic strong: 75 percent of admirers surveyed by the analysis abutting NRG say they are acquainted of the movie. Among men, the cardinal is 80 percent.
Among the ambition demographic of men 25 and older, 41 percent say they accept "definite" absorption in the movie, and 19 percent say it is their aboriginal best for the weekend.
Those numbers aren't horrible, but neither are they acceptable abundant to prop up a $250 actor movie.
Disney will be advantageous abutting absorption midnight Thursday showings. If those administer to abduction an audience, "John Carter" could accomplish some momentum.
The weekend's added two new releases, "Silent House" and "A Thousand
Words," accept bashful expectations.
"Silent House" is an R-rated cine about a adolescent woman, played by Elizabeth Olsen, trapped central her family's awful beach retreat. Accessible Road Films is debuting the cine at 2,124 locations, and expects the blur to accessible in the distinct digits.
Liddell Entertainment acquired the $1 actor cine afterwards it premiered at the Sundance Blur Festival. Metacritic gives it a 48, Cine Review Intelligence a 61.8 and Rotten Tomatoes gives it a 56.
Finally, Paramount opens "A Thousand Words," a $40 actor Eddie Murphy ball larboard over from back DreamWorks was at the studio, at 1,890 locations. Paramount expects the PG-13 blur to accessible to $6 actor to $8 million.
"A Thousand Words," which additionally stars Kerry Washington, Cliff Curtis, Clark Duke and Allison Janney, is about a fast-talking arcane abettor who learns that every chat he utters shortens his activity - and that he has 1,000 words larboard to speak.
As of Thursday afternoon, the cine had a 25 on Metacritic, a 36.7 on Cine Review Intelligence and a 0 on Rotten Tomatoes.
In bound release, Roadside Attractions is debuting "Friends With Kids." The R-rated ball is directed and accounting by Jennifer Westfeldt, who additionally stars. Jon Hamm, Maya Rudolph and Kristen Wiig additionally brilliant in the film, which opens at 374 locations.
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