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Spring/summer 2012 collection
Lots of black, arbitrary account and brittle cartoon abide at the amount of the New Generals signature look. Keywords are colossal pockets, continued backs, aerial cuffed leggings, attenuated cuts, anxious prints and lots of atramentous and blah with a distinct burst of pink. Restrained air-conditioned yet antic and quirky.
The accumulating spans 0-10 years and contains kids basal underwear and babyish bodies as able-bodied as hoodies, tees, leggings, continued sleeves, shorts, dresses and more.
Amoebic cotton
The affection acclimated for New Generals appearance accoutrement is 100% amoebic and developed application methods and abstracts that accept a low appulse on the environment. We are committed to creating eco-fashion and by allotment organically developed affection we get the best of cotton's accustomed beauty, abundance and backbone while minimising abuse to bodies and to the planet.The absolute spring/summer 2012 accumulating is fabricated in bendable 95% amoebic affection with 5% lycra for backbone and comfort.
Certifiably ethicool
New Generals are certified by The Global Amoebic Textile Standard (GOTS) to ensure the acceptable cachet of our articles throughout the absolute assembly chain, from agriculture of the raw materials, dyeing and printing, through environmentally and socially amenable manufacturing, packaging and labelling. Certification by GOTS, additionally includes belief for ethical and amusing conduct. New Generals backpack the GOTS authorization cardinal 110473.
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